Top 10 McDonald’s MIND BLOWING Innovations!!!

Top 10 McDonald’s MIND BLOWING Innovations!!!


Since the mid part of the 20th century, McDonald’s
has been leading the world in the fast-food business. With it’s cheap and speedy food,
McDonald’s changed everything. However, as technology moved on, McDonald’s found themselves
stagnating and falling behind their competitors. But not anymore. McDonald’s is fighting back
and are ready to be world leaders once more and technology is the key. Here are the Top
10 Mind-Blowing McDonald’s Innovations. A.I It’s fair to say that technology has exploded
in the last decade or so. With everything around us becoming more accessible, the world
has seemingly gotten smaller and a lot faster. One of the big advancements has been in voice
recognition tech, whether it’s asking Siri what the weather is going to be or controlling
your entire house with a simple voice command; using our voice to control our lives is the
new big innovation. McDonald’s is now catching up to this fact and have recently acquired
start-up company Apprente. This tech company developed a voice-based platform that can
respond to complex ordering. It can even understand different languages and regional accents.
McDonald’s plans to roll this new tech out in their Drive-Thru’s which should create
a faster, simpler, and more accurate ordering system. As well as making the Drive-Thru experience
better and error-free for customers, it is also meant to make the staff’s life a lot
better as their skills will be put to better use in order to make McDonald’s more efficient
and streamlined. If successful, McDonald’s plans to incorporate the tech into its kiosks
and even its mobile apps and online ordering systems. With voice-activated software this
advanced, soon even touchscreens will be a thing of the past. Drive-Thru Believe it or not, McDonald’s was not the
first fast-food restaurant to have a drive-thru. Even though McDonald’s has been going since
the 1940s, or the 1950s if you want to count it from the Ray Kroc era, whichever date you
use, McDonald’s was late to the game when it came to innovating their restaurants. Red’s
Giant Burgers, In & Out Burger, Wendy’s and Jack In The Box all beat McDonald’s to the
Drive-Thru finish line. The public would have to wait until the mid-1970s, almost 40 years
after the first drive-thru opened until McDonald’s opened it’s very first drive-thru. Once it
did though, McDonald’s took the drive-thru to the next level and now they are doing it
again. Apart from the voice recognition software McDonald’s acquired from tech company Apprente,
the Golden Arches have also purchased Dynamic Yield and have put their software to good
use in their drive-thrus. What the tech does is essentially personalizes menus and therefore
the customer experience by varying digital data. Depending on trending items, the type
of traffic coming in the drive-thru, the time of day and even the weather, the tech will
target items for a specific need; for example, if it’s a hot, sunny day then McFlurries,
Iced drinks etc will be at the forefront of menus and boards. The tech can also put up
suggestions based on what customers have ordered before; a similar tool that companies like
Amazon use to show us similar items to what we have just purchased. McDonald’s And Alexa Have you ever wondered what it would be like
to work for McDonald’s? Have you ever stood under those shiny Golden Arches and thought
long and hard about a career in the fast-paced fast-food game? Maybe that isn’t you but maybe
you just need a job and McDonald’s is an easy choice right? After all, they employ thousands
and thousands of people around the world, so why not you? Applying for any job can be
daunting, especially at a company such as McDonald’s. All those forms and applications
to fill out – it can be hard to get started and know where to begin. Well, McDonald’s
is here to help you and they are here to make applying for a job easier than ever before.
You’ve heard of the drive-thru, now we have the apply-thru. The new services allow you
to simply ask Alexa to apply for a job at McDonald’s. ‘Alexa, help me get a job at McDonald’s.’
Alexa will then respond by asking you which country you want to work in and then the ‘I’m
Lovin’ it’ jingle plays and you are ready to start on your McDonald’s career path. McDonald’s
assures us that no one else right now does this and they are the forerunners of this
new way to apply for a job. It could be a very smart way for McDonald’s to attract the
younger demographic to start a career with them. Coffee Coffee may seem like a strange choice to include
on a list of mind-blowing innovations from McDonald’s, but it is actually one of the
smartest things McDonald’s has ever done. During the 1990s the humble coffee shop changed
into a trendy place to hangout; especially with the likes of Starbucks, and of course
watching our favorite Friends in Central Perk. Coffee suddenly became cool. Because of this
boom, coffee shops were popping up everywhere, each with a slightly different version of
the same model and each one hoping to catch our attention. As we entered the 21st century,
McDonald’s started to pay attention to the coffee craze and came up with its own line
of specialty coffee. Not only did McDonald’s manage to create a great coffee for its new
line of McCafe’s, but they managed to keep the price relatively low, something that Starbucks
and others have failed to do. Since that moment, McDonald’s actually became more than a fast-food
restaurant. Not only could you take the kids and the rest of the family for a cheap burger,
but you can also go to hang out with your friends while you sip frothy lattes and cappuccinos.
The likes of Starbucks might still be seen as the trendy hang out, and probably always
will be, but McDonald’s McCafe’s were an inspiration and a lot of people actually prefer McDonald’s
for their coffee fix. McD Tech Recently McDonald’s has got back to the front
of the fast-food world and is once again leading the way for the future of the industry. With
so many potentially game-changing innovations, McDonald’s has actually gone one step further
and started their own tech department. Known as the McD Tech Lab, McDonald’s has opened
this research and development part of themselves in the infamous Silicon Valley, as they look
to take on the giants of the tech world too. Since McDonald’s acquired tech companies Apprente
and Dynamic Yield, they’ve been pushing forward with their quest to make great tasting food
and technology come together in perfect harmony. The Apprente staff will be the driving force
behind the McD tech fad going forward, but McDonald’s is looking for talented staff,
scientists, and engineers to push this side of the company further into future projects.
The benefits of McDonald’s having such a tech lab can only be good news for the customers
as the quick-service food restaurant looks to get even quicker. Outsourcing Ordering We’ve mentioned already the drive-thru on
our list of mind-blowing innovations McDonald’s is doing, but this time we are talking about
it in a different way. While the technology that McDonald’s has now is actually making
the drive-thru much more efficient and high tech, this isn’t available in all McDonald’s
restaurants yet, and certainly not globally. What they have instead of tech to speed up
the drive-thru is outsourcing. The next time you go to a drive-thru and order your food,
chances are that you are NOT speaking to a person in that restaurant. It seems like software
and tech are the future for this company, so soon enough you likely won’t be speaking
to a person at all, but until the robots take over completely, you’ve probably just ordered
your food from a different location. The idea of outsourcing is not a new one; in fact,
it is always the first money-saving idea most companies go to. But instead of McDonald’s
transmitting your order to remote parts of the world, it is transmitted locally, or maybe
one state over. The reasoning behind McDonald’s outsourcing their drive thru’s is that it
saves staff a lot of time in not taking orders and they can get more orders ready and service
more customers. Outsourcing isn’t as flashy as the tech they have just bought, but until
that becomes mandatory in every store, outsourcing is a clever way to speed up service and streamline
the restaurant. Track My Macca App There are two big things that we all want
to know these days; where does our food come from and ‘is there an app for that?’ As much
as we all love fast food, we are all becoming increasingly cautious about processed food
and particularly where it comes from. We want to know if the food is of good quality and
if it’s sourced locally. Are the animals mistreated or are they kept in humane environments? All
that information can be difficult to find with a fast-food restaurant, but what if there
was an app? As we depend on apps more and more in most aspects of our daily lives, McDonald’s
thought it would be a great idea to combine the two. Starting out in Australia, they launched
the ‘Track My Macca’ app. The idea is that you scan a McDonald’s product with your phone
or tablet, the app would then access the McDonald’s supply data and tell you what the ingredients
were in the product and where they were sourced. You can then click on it to get more details
about the ingredients and their origin. You can even hear the farmers’ stories and how
they keep the animals. The Track My Macca app is purely an Australian thing, which is
a shame, but other McDonald’s apps around the world do give details about the ingredients
and nutritional content of their food. Delivery Out of all the innovations and advancement
that the world of fast food has gone through over the years, home delivery is one that
McDonald’s has never really ventured into. For decades now, most restaurants have offered
their piping hot food to be brought straight to your door, but McDonald’s is very late
to the game. However, with the birth of apps making ordering any type of food easier and
faster, McDonald’s has finally gotten on board the delivery train. With apps like Uber Eats,
you can now order your favorite McDonald’s meal in the comfort of your own home, and
that will continue to grow and get better. McDonald’s is putting a lot of money and energy
into delivery, as well as developing better mobile apps and online platforms for easy
ordering and paying. It was reported in a McDonald’s survey that 75% of people living
in the ‘top 5’ markets ( That’s the U.S, U.K, France, Germany, and Canada) all live within
3 miles of a McDonald’s restaurant. That makes it easy for McDonald’s to push their delivery
system further as it seems most of the population are on McDonald’s doorstep. The Restaurants One of the very first innovations to happen
to fast food, and the reason that McDonald’s became famous, was the fact that there was
no table service. In fact, the very first McDonald’s didn’t have anywhere to sit. It
was just a window that you ordered your food from, collected it in a bag and then left
to eat somewhere else. This kind of service had never really been seen before but it made
McDonald’s the revolutionary burger joint we know and love today. Over the years McDonald’s
added tables and chairs to their restaurants, as well as slides and ball pits, in order
to make their restaurants more family-friendly. But there is one thing that they never changed
and that’s their table service. Until now. McDonald’s is going through a bit of a re-branding
these days and some of their restaurants are pushing away from the ‘Ronald McDonald, family
burger joint’ image and moving on to something a bit more sophisticated. Although McDonald’s
has spent a lot of money to make taking your food out quicker and easier, such as self-ordering
kiosks, they are also making a big push to make dining a better experience if you choose
to eat in their restaurants. More staff will be away from the cash, serving food and bringing
it to your table in a more traditional dining manner. So far McDonald’s is only rolling
out this initiative in a few restaurants across the continent, but if this catches on it could
change everything for McDonald’s. Interactive Play Zones One of the major ongoing problems that face
McDonald’s and other fast-food restaurants is the fact that their food is deemed unhealthy.
McDonald’s, in particular, has been at the center of several high profile cases involving
health and obesity, especially with children. Trying to combat this image and get people
eating better, McDonald’s has made some major changes to its menu. Another initiative they
tried was getting children moving whilst in their restaurants. Interactive Happy Meal
Play Zones were rolled out across Britain way back in 2012. These play zones used a
Nintendo Wii-like system, which uses motion-detection and infrared cameras to get kids active. Using
McDonald’s characters, and also kids’ favorites like Bugs Bunny and Tweety Bird, the children
were encouraged to follow gesture-based games in order to get them moving while having fun.
Interactive kids’ games are becoming more and more popular within the food and retail
markets but McDonald’s was one of the first to use them and they were way ahead of the
time. We’ve got more great videos on our menu,
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41 Replies to “Top 10 McDonald’s MIND BLOWING Innovations!!!”

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  2. You can have all the worthless AI tech in the world but a mcdonalds employee will still fuck up ya order!
    An I have had it happen to me, how do you fuck up plain hamburgers, by adding all the stuff to them when the order says plain right on it!
    An im still at a loss on how mcdonalds fries are supposedly world famous when they are the worst fries ever, an I have had some bad fries!
    I worked for a mcdonalds for 3 nights and was told when i got hired I would not be closing but they demanded me to work till 1am closing my 2nd & 3rd day so I quit, plus they never gave me a break or my lunch and charged me for them on my paycheck and the manager claimed I got my breaks and I never did!
    mcdonalds is the worst fast food possible!

  3. I Forced to Use One of Those Touch Screen Check Outs in a Micky D's with Nobody in Line. I Was Fucking Pissed, It Was Confusing and I Couldn't Pay Cause it Wouldn't Accept Cash.

  4. Requirements For Employment at Micky D's: A Dim to Full Retard Mental Capacity, Lack of Personality, Only Able To Breath Thru Their Mouth

  5. There is a windowless room in Colorado Springs, that takes your order in Kansas or Oregon or New Jersey, that the computer says 'welcome to McDonald's may I take your order,
    … Then the creep in Colorado Springs interacts with the drive thru customer! ( True )

  6. Hey I commented on your video 10 regional fast food restaurants and I said the shake shack is in Texas and you so ask where but I didn’t reply so it’s in San Antonio

  7. Well the Mc Nuggets were sourced in Mexico, Missouri! In a Tyson slaughter house? And ground into a 1 1/2 " by 1/2" round cube! Into s pre- cooked flash frozen chicken thing that was microwaved before your eyes ( unless you went drive-thru ) and over charged you $2.00 for $.30 worth of chicken! I asked the local funeral home for some coupons, or discounts, or of they ran a weekly ad he laughed at me! Goodlu k at mickeyD's

  8. Hey BabbleT, you are the ultimate McDonald’s shill. Everytime I watch one of your McDonald’s vids I have to go out and get a Big Mac.

  9. So they’re putting all this money into tech what they need to do is make the burgers and food there appetizing like even if it is appetizing work on making them look like they advertise on the commercials not squished in the bottom of the bag

  10. I wish there was an invention where there’s a long suit where you can stretch your body to your house or when your in the car driving and you want something to eat and don’t feel like getting out of your car ❤️❤️🙂

  11. Speaking to a Robot would be pretty cool❗ like i would like to know how it works 👌. Hopefully people dont find these new stuff a Grimace😬 ¡
    :~>

  12. Good video I liked learning about the different things. Could you guys do different Subway menus all over the world? There's like 42,000 or so Subways in the world!

  13. "staff's skills in better use" lol
    1. What "skills" ?
    2. better use, meaning kicked out because robot took your job. You can now use your "skills" however you like

  14. McDonald's coffee is actually really good. For me personally, it doesn't take much to make a better cup of coffee than Starbucks. Another great video Babbleheads!

  15. Really? Do we need more server plants to order crappy food? If we really want to stop global warming we should shut down the internet…

  16. Really? Do we need more server plants to order crappy food? If we really want to stop global warming we should shut down the internet…

  17. Uh, McDonald's didn't innovate anything. They were pitched with some of these concepts in Canada in 2005. They said "we could do this better than you" and took 10 years by acquisitions, to get here. McD's is one very strange company.

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